If you’re asking this question, there’s a good chance you may be missing some very valuable insights about the current stance of your content. In most cases, even if sales are trending upwards, there are always some aspects of your website that need attention and a content audit can help pave the way for what...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Updated on August 13, 2019, to reflect more current information. As marketers, we can put so much effort into getting our sites into Google’s organic search results that we often neglect the search data from people who have already reached our sites. Internal site search data can show you what your target audience wants to...
A question that comes up a lot at Portent and in agency circles is, “What defines a good quarterly business review?” To be sure, it’s a very subjective question, but at its heart, the answer can be pretty simple: a good QBR is one that shows value. Value in the work you’ve done. Value in...